Led fast-paced skincare department of 15+ global brands, including Youth Code, Revitalift, Age Perfect, Go360Clean and Men’s Expert. Directed and designed creative for primary, secondary & gift packaging, POP displays, retail merchandising, event graphics, sales and marketing collateral.
Responsible for Go360°Clean, L’Oréal’s best selling cleanser launch. Concept and packaging positioned US to lead worldwide launch. Utilized extensive experience to create innovative, patented packaging. HBA International Package Design Award in Skincare Mass and L'Oréal Division Award for Product Innovation.
Led creative for US product launch, including concept development; packaging, line extensions, retail displays & marketing collateral.
Led creative for US product launch, including concept development; packaging, line extensions, retail displays & marketing collateral.