Alterna
Global creative direction for Alterna, a “free-of” pioneer in the luxury haircare space. Rebranding of Caviar Anti-Aging franchise, including branding; packaging design; beauty and still life photography; videos; social and digital asset content; videos; 360-degree integrated marketing; advertising; print collateral; retail and salon merchandising for all professional and consumer touchpoints.
PACKAGING REDESIGN
BRAND STYLE GUIDE
CAVIAR ANTI-AGING STYLERS CAMPAIGN
Beauty Photography: Sarah Silver. Stil Life Photography: Adam Savich
ANTI-FRIZZ STYLING CAMPAIGN
Beauty Photography: Sarah Silver. Product Photography: Adam Savich