Art direction for bareMinerals with oversight of design, development and execution of Global and Regional print and visual merchandising graphic programs, brand and style guidelines, paid digital media, digital and PDP assets, and education videos, across multichannel touchpoints
Launched Bare Your Best Skin as a new umbrella campaign for all bareMinerals Foundation franchises and simultaneously introduced the best-selling BarePro 16HR Skin-Perfecting Powder Foundation. Worked closely with the team at Shiseido’s in-house agency JWalk, along with cross-functional partners to develop a seamless experience across multiple channels